At X Factor Production, we don’t just deliver content — we deliver stories that stay with you.
Our Vision
To be recognized as a leader in visual storytelling, known for our dedication to craftsmanship, originality, and emotional depth.
X Factor Production is a creative studio driven by the belief that storytelling is the heart of unforgettable content...
Let your story be seen, felt, and remembered.
What We Do
- Cinematic Ad Films & Commercials
- High-quality, story-driven films that elevate your brand message with style and sophistication.
- Corporate & Promotional Videos
- Professional, impactful visual storytelling that communicates your values, services, and identity.
- Product & Lifestyle Photography
- Clean, captivating imagery that highlights your products and brand personality with elegance.
- Personal Portfolios & Creative Shoots
- Bespoke visual storytelling for artists, entrepreneurs, and individuals looking to share their journey.
MEET THE TEAM
DEEPAK JOSEY
Founder
Seasoned leader in brand development & marketing with 24 years of experience.
Deepak Josey is a seasoned leader in brand development and strategic marketing, with 24 years of experience driving growth across diverse industries. He began his career in recruitment and operations, honing his skills in process optimization before transitioning into brand management. Since then, he has successfully led the development of over 25 brands, blending strategic insight with creative storytelling to deliver impactful results.
As head of the marketing and branding division, Deepak combines market intelligence with a refined approach to brand strategy, crafting compelling narratives and executing campaigns that resonate deeply with audiences. An alumnus of XLRI, he integrates academic rigor with a passion for timeless storytelling, ensuring each brand achieves both modern relevance and lasting appeal.
Known for his visionary leadership and entrepreneurial drive, Deepak continues to set new benchmarks in the industry, shaping the future of brand management through a commitment to innovation, creativity, and excellence.
SUSHANA ADURTHI
Co-Founder
Content strategist & ICF Coach with 27 years of diverse experience.
Sushana Adurthi is a content strategist known for her innovative approach and deep-rooted commitment to storytelling. As the granddaughter of renowned filmmaker Adurthi Subbarao, she carries forward a legacy of compelling narratives with creativity and purpose. With 27 years of diverse experience—from teaching coding to event management, consulting, sales, writing, and public speaking—she brings a rich, multidimensional perspective to content and communication.
Sushana excels in crafting content strategies that are both impactful and practical, blending creativity with strategic insight. An ICF Coach, NLP Practitioner, author, and speaker, she integrates a deep understanding of human behavior into her work, treating content as both an art and a powerful tool for transformation.
Her leadership is marked by optimism, patience, and a fearless approach to breaking conventions. Known for her ability to listen deeply and deliver tailored solutions, Sushana shapes the future of content with a vision that bridges tradition and modernity.
PRIYA BANIK
Creative Director
Visual storyteller with 25 years of international experience.
Priya Banik is a seasoned visual storyteller and photography educator with over 25 years of international experience. Her diverse portfolio spans high-impact visual projects across cultures, supported by expertise in artist management, creative direction, and programming. Known for her strengths in ideation, problem-solving, and building collaborative relationships, Priya delivers tailored visual solutions that blend artistic vision with strategic execution.
As Head of Programming at the Chennai Photo Biennale, she played a key role in shaping public outreach, artist engagement, and inclusive educational initiatives—developing programs for college, corporates and for the neurodivergent and disabled communities.
Priya holds a research-based photography degree from the UK and has worked across the U.S., UAE, and India, gaining a global perspective and collaborating with world-renowned photographers. A natural mentor and leader, she continues to inspire emerging creatives with her empathetic approach and commitment to excellence, making her a valuable force in contemporary visual storytelling.







